La Catrina, donned in all the trappings of Day of the Dead attire, graces the artwork of this Firme (Strong) Hold Pomade, making it a truly eye-catching addition to your collection. Add this vibrant Pomade to your grooming routine and let your hair tell a story of elegance and creativity, just like Dia De Muertos itself. This Strong Hold Pomade is a favorite amongst those with thick, curly, or unruly hair that won’t usually hold a style. This water-soluble formula glides easily into hair and won’t dry out or flake.